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School Marketing

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Description:  Is Marketing Your School Really Necessary?
As educators, we don’t like to think in terms of “marketing” our services. Why do we need to market education when everybody needs it? We’re professionals. We provide essential and honourable services and are responsible for educating our future leaders. We’re not sales people! Right?
If we don’t care what anyone else thinks, and if our success isn’t dependent upon a reputation or the perceptions of others, then the necessity of marketing doesn’t exist. Back when the neighbourhood school was the only game in town, marketing wasn’t necessary. Parents today have choices, sometimes lots of choices. They are not only looking for a quality education for their child, they are looking for a school best suited for their child’s unique needs and interests. Today they seek the best education for their child in a variety of places—from competing local schools to home schooling, boarding schools to private schools, from online education to free schools, and often a combination of several of these. And, like anything else, it is the most effective communicators (i.e. marketers) who win the hearts and trust of parents.
Download this ebook to get some key tips for marketing YOUR SCHOOL!
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Keywords: marketing 
Posted by: Sara Subject Area: All

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